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Franco Angeli
Tourism And New Media
Tourism And New Media
Prezzo di listino
€19,80 EUR
Prezzo di listino
€22,00 EUR
Prezzo scontato
€19,80 EUR
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CONDIZIONE: Come Nuovo
rimanenza di magazzino, lievi difetti di copertinaWhat is tourism in new media era? What are green tourism and green business and should we adopt green marketing strategies in order to attract tourists? The book presents theory topics and supports with insight from case studies and successful paradigms from Greece and Italy such as: major trends of tourism market, the role of public policies in tourism, agritourism and social media marketing, sustainable approach of agrotourism, rural tourism development, the role of DMOs in the digital era...
rimanenza di magazzino, lievi difetti di copertinaWhat is tourism in new media era? What are green tourism and green business and should we adopt green marketing strategies in order to attract tourists? The book presents theory topics and supports with insight from case studies and successful paradigms from Greece and Italy such as: major trends of tourism market, the role of public policies in tourism, agritourism and social media marketing, sustainable approach of agrotourism, rural tourism development, the role of DMOs in the digital era...
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